Product Catalog
Featured Product
This 100% raw and USDA organic coconut water, sourced from small, organic, agroforestry grove farms in Southeast Asia1, is sustainably produced for convenient consumption and stands above the rest in terms of taste and production. It’s no secret that coconut water has risen to popularity as a natural sports hydration drink due to its rich electrolyte properties that prevent dehydration. So, with a lot of low quality products available to meet recent consumer demand, one must scrutinize labels for quality and practice. To maintain demand and preserve product integrity from time of extraction to market (which can often take months), other commercial bottlers sterilize their product using high-temperature/flash pasteurization technology. This brand, however, uses a cutting-edge heatless process of high pressure “pascalization” subjecting the product to thousands of pounds of pressure at room temperature, thereby eliminating potentially harmful bacteria without destroying nutritional value or adversely affecting taste. This water is more expensive than typical offerings at your corner bodega but worth it for its rich, sweet, pure, earthy flavor with no hidden added sugars. Though the import of coconuts produces a large carbon footprint, at least this product’s means of naturalized production preserves a sustainable balance between independent farmers and their plentiful wild ecosystems.
N.B.: If you live in the NY metro area, have ample residential space and bulk orders work for your lifestyle2 another leading sustainably-minded option for coconut water is use of delivery services from Noelani Beverage Company, a company who imports whole young coconuts from the Caribbean. They offer fresh green coconuts, yielding raw, immature water direct to consumers and businesses in New York City, Connecticut and northern New Jersey. They also pick up and recycle used shells and husks and offer services to educate consumers about how to properly tap a coconut.
1 A product of Thailand; the brand is its Brooklyn-based distributor
2 Minimum order is 7 coconuts and recommended consumption is within five days
Zico® Pure Premium Coconut Water (from concentrate with natural flavor) photo: © 2013 My Conscience, My Choice LLC
Harmless Harvest® 100% Raw Coconut Water photo: © 2013 My Conscience, My Choice LLC
- Sustainably sourced, non-invasive harvesting of coconuts from traditional organic farms
- not from concentrate
- no hidden added sugars
- no preservatives
- non-heat pasteurized/processed, yielding a high nutrient bioavailability
- No additives, chemical flavorings or preservatives
- Recyclable packaging (#1)
Bonus: the extracted waters will differ in composition which may generate pink versus white liquid - this means there is a different variation of the naturally occurring antioxidants (called phenols) though they possess the same outstanding taste in the water.
Local Retailers (select):
- Organic Basic Food (Hoboken, NJ)
- King's Supermarkets (selected locations in NJ)
- Wegmans (select locations in NJ)
- Whole Foods Market
- For your local U.S. retailer, including various locations in Manhattan, visit here
Online Retailers (select):
- Amazon (sign up to be notified for availability; bulk orders)
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