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Good Earth Beauty

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Company Founder

Karen Ostrach

Company Founder - Karen Ostrach

Good Earth Beauty is both an online retailer of carefully curated natural and organic, vegan and cruelty-free health and beauty products as well as an eco-friendly and cruelty-free product brand. The Good Earth Beauty brand is newly created by Founder Karen Ostrach, who originally created her website so that people could “shop with a clear conscience”. The idea was born after Karen was on a quest to find natural remedies for her daughter’s eczema and she came across many lesser known but effective sustainably-minded brands and products. Her original mission was to showcase these emerging sustainably-minded brands, most of which also sell USA-made products. In addition to advocating support for conscience-driven companies, she then created her own brand which served as a hallmark of this example. Good Earth Beauty products are made from natural ingredients and essential oils and the products and their ingredients are not tested on animals. Nearly all products are vegan with the exception of use of honey and beeswax in select skin and lip products. All products are free of parabens, pesticides, petroleum, propylene glycol, phthalates, sulfates and artificial colors and fragrances.

Good Earth Beauty’s products include

  • Body Creams
  • Body Butters
  • Body scrubs
  • Body Wash
  • Eye Shadow
  • Cheek blush
  • Face powder
  • Lip balm
  • Lip Scrub
  • Naturally Fragranced, Essential-Oil Roll-on Perfumes
  • Hair shampoo and conditioners with scents to rival herbal essences
  • Facial Cleanser Masks Moisturizers
  • Soaps – unscented, naturally scented, disinfecting charcoal, clay detox, scrub, moisturizing
  • Also, for your animal companions:  a flea repellent soap!

All products are made in the U.S.A.

Good Earth Beauty is run by Karen with just a few employees so the norm is receipt of personalized service, scrupulous attention to detail and a priority to please the customer.

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