The Choice App
A First-Of-Its-Kind App Making it Easy to Buy the Best Cruelty-Free, Eco-Friendly and Natural Product Alternatives
As a conscience-driven consumer, it can be exhausting trying to remember, look up or cross-reference all of the better, conscience-driven brands. And then, once those brands are identified, which is the best in its product category? Which performs like what I’m most used to as a consumer? Or, which items are worth making an adjustment to versus relying on familiar brand names, tastes, etc. because we’ve been conditioned to “need” those things as a result of marketing propaganda?
My Conscience, My Choice helps consumers navigate the vast array of eco-friendly, natural, non-toxic, fair and cruelty-free products and determine which are legitimate and well-performing leading products in their respective categories.
Use of the CHOICE app makes the purchasing process even easier by cutting through the clutter to the best (and in some cases, locally produced) “good goods” by providing immediate brand recognition as well means for purchase. Once an alternative product is revealed, with a click of a button, you can immediately buy that product online or find out which local retailer carries it.
Typically the mission of My Conscience, My Choice and the CHOICE app resonates with the consumer who is busy and concerned with the lifestyle they lead and the effects that they impart on others as a result of their actions. As such, we want to reward our visitors and make their decision-making process more efficient. So, imagine, while shopping, instead of jarring your memory bank or referring back to our mobile-enabled web site where you’d have to search for a product, what the convenience of an app with instant product recognition could do instead. Imagine making the process for purchasing the best “good goods” even easier with a tool at your finger tips: simply scan the bar code of a familiar item, or search or browse for an item, and get a My Conscience, My Choice recommended product alternative instantly fed back to you along with where to purchase it in locally or online.
In 2014, via an Indiegogo campaign, we raised a threshold amount of funding for proceeds toward developing a version 1.0. View our Indiegogo fundraising campaign page which includes a 5-minute video; the campaign ended on 3/16/14 at midnight.
The wait is over and the app is now available if you have an iOS device. We hope to develop the app for the Android operating system next, with additional funding.
“Infinite growth of material consumption in a finite world is an impossibility.”
E. F. Schumacher