When it’s hot, it’s not uncommon that a citrus or fruity taste feels more satisfying and cooling to the body. Of course, it’s why fruity iced teas, italian ices or frozen lemonades are so popular in the summer. To give water more zest, companies have created bottled flavored or vitamin waters(1), or even portable drops to flavor water. But, who wants all the associated sugar in those types of beverages or treats – in the heat or otherwise? Enter a new way to think about flavoring the most unadulterated, thirst-quenching beverage we all aspire to drink more of. Without using sugars, synthetic diet sweeteners or artificial colorings, this brand has redefined the “other” water market that consists of brands trying so hard to flavor and fortify, only to offer a modified form of sugar water in the end. The founder of this brand, a mompreneur, created an award-winning(2) distinctive natural beverage – using simply purified water and a “hint” of fruit essences which provide just the right amount of natural flavor. The fruit taste is easy and smooth on the palette – not tart or saccharine – providing just enough difference from the norm. Flavors are diverse and not one dimensional; they include extracts of watermelon, stawberry-kiwi, raspberry-lime, blackberry, peach and pomegranate-tangerine(3). Also, the company actually defines the “other natural flavors” listed in its ingredient list (on its website) as coming from only plants and that no MSG or animal products are used, but rather, essences from other fruits in order to obtain the “desired flavor profile”. This is unlike the nebulous “natural flavors” listed in so many food and drink ingredients which may or may not be animal-derived or unnatural for that matter.
This simple-ingredient beverage is a refreshing, portable alternative to juices or sweetened drinks without the empty calories, additives or synthetic or refined sweeteners. If you are craving taste and pizazz from a light beverage, or, if you’re simply bored plain water and want to quench your thirst with a tasty versus neutral refreshment, seek out this fruitful take on water, which, thankfully, is no longer hard to find.
3The brand also makes hint® fizz, a fantastic alternative to flavored seltzer water, with the perfect amount of carbonation and fruit taste.
2hint® is the “official flavored water” on the Google employee campus and has received a number of other accolades and awards.
1If you hesitate to give up vitamins as a vitamin fortified water drinker, the benefit of the vitamins in engineered vitamin waters are negligible, and that is if they are even if absorbed properly, which many are not. Vitamin E is the only surveyed vitamin Americans consume at less than half of the RDA – but it’s found in only a third of vitamin water drinks.
Nestlé® Pure Life® Water (Mandarin Orange Flavor) photo: source Vacay Foods
hint® Water (Blood Orange Essence) photo: source hint
- No high fructose corn syrup, refined sugars or sugar alcohols
- No additives
- Non-GMO ingredients
- No preservatives
- No artificial colorings
- No animal-derived ingredients
- Recyclable packaging
- No calories