Welcome and thank you for visiting “My Conscience, My Choice”

The purpose of this website is not to preach to the converted. This site should interest you if you want to be part of a larger movement: a move to change based on taking ownership of your own choices to arrest the damage that’s being done since we’ve outpaced ourselves as a society in the areas of science and manufacturing. As such, and without readily available information, we default to making less conscience-driven choices and more convenience-driven ones.

The “My Conscience, My Choice” website is based on the idea that if given a choice the average consumer wants to make purchases with a good conscience. It is also based on the idea that the average consumer likes their purchasing experience to be quick and easy. As a new mother, I have become even more keen about refining both aspects of the purchasing experience – making quick purchases and purchasing with a good conscience. This has enhanced my vision for this project even further than when I was interested in revamping my own lifestyle. On this site you’ll find that the legwork has been done to suggest suitable eco-friendly, natural, and cruelty-free product alternatives for commonly purchased products in the areas of personal health and beauty, food, and home goods. Think of this site as a tool kit for an overhaul of your lifestyle…

I do not consider myself a blogger, in the traditional sense, at least.  I make recommendations based on fact-based research and reports, not opinions or prompts by other companies.  It’s rather the reverse in that I seek out novel brands (unless it is clear that there happens to be a more well-known leader, by default, in a particular product category).  If you wonder about exactly how each product recommendation is made, please take a look at my methods page here.

An explanation is provided for each recommended product alternative. Through our Facebook page fans can provide feedback for fellow visitors about the recommendation or suggest a different alternative.

For the companies pioneering eco-friendly, natural or cruelty-free product alternatives, this site also serves as a hub to bring to the forefront the personalities and “back stories” behind the brands. The hope is that this site will bring like-minded people together. So, it makes sense to introduce these companies along with their missions and popular products to those people who are curious and ready to make more conscience-driven choices. The goal of this site is to help the average person ultimately lead a more conscience-driven lifestyle!

Lastly, the original format of this site provides information to purchase suggested alternative products in the local greater metro New York/New Jersey areas as well as from nationwide retailers. An auxiliary benefit that will hopefully result if visitors switch to the suggested product alternatives will be an increased patronization of local retailers who supply alternative products, an increased demand for products from local suppliers, and, possibly a more meaningful reliance on specific online merchants to be the providers of specific cruelty-free or eco-friendly products.

By clicking on links to purchase the recommended products through the “How to get it” on this site, you help to fund and sustain this project.  Remember, only brands and products that are vetted, researched and tested are recommended and recommendations are never tied to any form of compensation, only performance.

I hope that you find this site and the forthcoming app a useful resource, and more importantly, gain satisfaction knowing that, with every eco-friendly, natural or cruelty-free product alternative you choose to purchase, you’ve contributed to beginning a conscience-driven world. Remember: many small life changes can equate to big world changes.

Thank you for visiting this site and I wish you the best of luck as you embark on this change for yourself and for the greater good!


Dory A. Kurowski





Read more about Dory

The situation the Earth is in today has been created by unmindful production and unmindful consumption. We consume to forget our worries and our anxieties. Tranquilising ourselves with over-consumption is not the way.

Thich Nhat Hanh