Eye-Opening Beauty

If You Use This

Maybelline® Great Lash Washable Mascara

Maybelline® Great Lash Washable Mascara

Try This Instead

Ilia Beauty Mascara

Ilia Beauty Mascara

Good Choice Best Choice What do these mean?

Why Switch

  • Cruelty-free with no animal derived ingredients (no beeswax)
  • Uses recycled aluminum packaging
  • No synthetic preservatives (phenoxyethanol-free and thimerosal-free)
  • Where noted, contains USDA-certified organic ingredients


  • certified gluten-free

How To Get It

Local Retailers (select; call for possible shipping):

  • Luxe Face & Body (Hoboken, NJ)
  • Savor Spa
  • Shen Beauty
  • Nava Beauty Store
  • ABC Carpet & Home
  • Den of Beauty (Lambs & Wolves)

A list of all USA and International retailers is here.

Online Retailers:


It helps to feel comfortable in your make up, especially when the humidity rises. This cruelty-free brand with USDA-certified organic ingredients doesn’t compromise quality or performance for beautification.  The latest formula provides all the lash-enhancing qualities that are key to a great-performing mascara: thickening, length-boosting, definition and lash accentuation.  This, and it also proves to be long-lasting and doesn’t easily smudge by end of day. While it is not considered waterproof with the leading ingredient being water, it does not run with routine moisture (as an aside, a waterproofing designation may mean unwanted ingredients are coating your lashes, your lashes will be drier, the mascara will be harder to remove and may cause more fall out).  The mascara contains no beeswax, petroleum or silicone and uses a synthetic-free preservative (phenoxyethanol-free and thimerosal-free) that, if you are a contact lens wearer, you can recognize in terms of comfort*.  On another sensitivity note, if you are sensitive to the smell of your mascara you will realize there is none.  A well-designed rubber brush head allows for a generous but even application that goes on smooth without clumping.  There’s even two different bristle lengths for use on different length lashes.  The handle is short enough for easy maneuvering but long enough for leverage and precision application.  With just a few coats, the effect is balanced, providing both emphasis and naturalness for daily wear. This means you get a gentle enhancement of your eye without looking like you’ve added on faux fringe for the cabaret.  However, you can still layer applications for more dramatic evening wear and more emphasis.  The line is available in four tints for different hair colors and skin tones (a rich black, a charcoal grey-blue, an ash brown and a shimmery copper).

*Remember to replace your mascara every 2-3 months


Maybelline Great Lash photo:  source Amazon
Ilia Beauty Mascara photo:  source Ilia Beauty
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A shift is necessary toward lifestyles less geared to environmental damaging consumption patterns.
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