An Enlightened Whitening

If You Use This

Crest® 3D White Whitestrips Luxe

Crest® 3D White Whitestrips Luxe

Try This Instead

Start Pure® Peroxide-Free Teeth Whitening Pen

Start Pure® Peroxide-Free Teeth Whitening Pen

Good Choice Best Choice What do these mean?


  • Cruelty-free (and contains no animal ingredients or byproducts)
  • Free of harsh chemicals (uses sodium bicarbonate as active ingredient)
  • Recyclable container and packaging
  • Made in U.S.A.


There's a different formulation for pets too (dogs and cats).

The company donates a portion of its profits from its pen sales to Enable America, a non-profit organization dedicated to increasing employment among the 56 million Americans with disabilities.

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Smiling:  it can be contagious and is considered the universal symbol for happiness, contentment, even love and adoration.   It’s also a means of promoting wellness. There’s little that gets more attention than a bright, perfectly polished smile.  Hence, the market for whitening products – strips, pens, rinses, toothpastes, etc.  Bleaching kits are messy and can cause gum irritation and tooth sensitivity; at the dental office this is expensive. UV lightening with peroxide can also cause sensitivity and irritation.  Strips, while widely popular, inexpensive and easy to obtain, are uncomfortable and inconvenient (not to mention unsightly) and, importantly, the major brands are not cruelty-free.  Pens are a preferred method for application, convenience and portability and have proven to be very effective.  This cruelty-free brand’s whitening pen is peroxide-free and uses a patented formula of sodium bicarbonate (baking soda) as its active ingredient along with a blend of non-irritating, natural ingredients. Still, it’s a powerful solution that can whiten teeth up to eight shades lighter with users reporting a difference seen after just two days*.  Designed by a board-certified physician and practicing dentist for over 20 years, it has the added benefit of freshening breath and preventing cavities.  Application is easy and there’s no need for clever maneuvering around gum lines.  The silicone rubber applicator tip allows for precise and deeper application to the tooth surface, where the gel can work on many layers of enamel and yield a better level of whitening, eliminating stains from coffee, red wine and other external factors. With the potency, the package claim is “virtually no sensation of sensitivity” and, unlike many other pen brands, this holds true based on user testing. The minimal, recyclable packaging allows for less waste versus strips and is good for up to 25 applications. Not least, a great byproduct of this natural solution is that it contains antioxidants and happens to taste great:  the varieties of natural flavors (based on the use of natural ingredients such as oils, spices and xylitol) are spearmint, melon mint, lavender vanilla, cotton candy and green apple. Separately, the brand even has a natural formulation for dogs and cats!

*When used as directed 2-3 times daily; recommended dosage 1-2 clicks of gel for top teeth; 1-2 clicks for bottom teeth.  As with any whitening system, you still need to wait 30 min before eating or drinking.

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A shift is necessary toward lifestyles less geared to environmental damaging consumption patterns.
Maurice Strong